Branding Strategy #3 – Branding through relationships with your customers.

Through building relationships with your visitors and customers, you will create deep connections that compel them to return to you for future business. Granted many customers buy based on price or brand names regardless of the environment or customer relations BUT if your business is built on customers rather than sales ~ you will learn the power of branding through relationships. Essentially, it comes down to what your business offers. A service business can only thrive when you are able to develop strong professional relationships with your customers. If you run a website that offers digital products with little human interaction then you may discount the relationship aspect. Smart business? I don’t think so. Customer loyalty and word of mouth recommendations come from customers impressed with your product, service and the way they were treated by you and your team. That’s the bottom line. The long term benefit of connecting with your customers definitely outweighs any short team business success.

Branding Strategy #4 – Choose your branding and marketing strategies based on your potential customers.

Personality branding lifts a business apart from the competition and above similar business with the human element of the business. Your brand’s “personality” is made up of the human aspect of your brand. What human attributes do you WANT you’re branding to project? Think of the customers you seek. Consider the human traits that will draw them toward your brand. Does your brand project warmth, fun, wit, efficiency, imagination, maturity or thriftiness? The human elements you convey in your marketing and branding will be key to reaching your target market. Investment bankers often use branding strategies that convey steady, mature, serious and bottom line thinking because those are what their potential customers seek.

On the other hand, viral branding works best with businesses that tote themselves as cutting edge, trendy, hip and fresh like Apple computers, cell phone companies and even credit cards.